A few years ago, I watched “300” with a few of my friends. At the time, we (or at least I) really enjoyed the movie and found that we couldn’t stop talking about it for some time.

Cut to a few weeks ago. We all got together for a little reunion. Before too long the conversation, as it does, shifted to movies, and someone brought up “300”. All we could remember, though, was that it was about a bunch of guys in barely-there clothes trying to kill each other.

For the life of us, we couldn’t remember too much else.


I recently helped my daughter get ready for story day at school. The theme was ‘stories from history’. Before I could suggest anything, she insisted that I help her find a ‘cool’ story and not something about a war.

I took a gamble with something a little unconventional and told her about the aluminium industry. Fortunately, it paid off 🙂

Aluminium used to be more precious than gold and silver in the 19th century. Hard to believe, I know. It was like the space race, and countries competed against each other to show off their stocks.

The French government even…


Every year for Christmas, we play Secret Santa at work and share our gifts on the day of our Christmas party. Last year, we had our party in early December, so we had the chance to make the most of Black Friday deals.

The issue, for some of our international team members, was sending gifts to Australia. These deliveries got delayed by about a week. Many of them were very stressed about the situation. Some even ended up sending formal complaints to the sites they’d purchased from.

That’s around the time I came across an article published in The NewDaily


Recently, my daughter’s been going through a phase where she likes to fix things around the house.

If something comes loose or falls off, she tends to reach for this little toolbox she has, without even checking if it’s something that can be fixed with a nail and hammer.

Now that she’s becoming better at it, she’s started asking me for more advanced tools. Recently, on the search for a specific kind of Torx screwdriver, I came across two sites with the same-day delivery option (I was trying to surprise her once she got back from school).

The first site…


Just before the pandemic, my husband and I used to go out to dinner, just the two of us, on Saturday nights. We would take turns making the reservation, choosing from a handful of restaurants we frequent.

On this particular day, I suggested that we do something a little spontaneous and try out a new place. I remembered that two new restaurants had opened up close to home, and in the spirit of supporting local entrepreneurs, we walked there.

The first place seemed a little empty, even for a Saturday night. …


If you’re someone who spends time on YouTube, are you as intrigued as I am about all these influencers creating back-to-school videos every time a new school year is about to start? I noticed this one day when my daughter was watching videos of one of her favourite YouTubers (on repeat, naturally).

Curious, I went through her channel and noticed how she had made numerous back-to-school videos, even when it was clear as day that she wasn’t in school.

Quite like other seasoned marketers, she had clearly identified the utility of audience targeting and was going to town with it.


The other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t imagine being in that position and having the strength to decide something like that.

The story goes that his wife had been five months pregnant with their first child when she noticed a small lump on her breast, which then grew in size in two months. After testing, they found out that she had breast cancer.

The would-be parents had a hard decision to make: should they take the risk of letting the tumour…


If any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first time I made it for my daughter’s birthday, I made quite the impression (so they say).

I was quite the sensation on Facebook after one of my friends posted about it and everyone poured in with lovely comments (It was certainly gratifying to be recognised for something that’s not part of my job!).

I remember visiting the Coles close to home the next day, and noticed that all kinds of baked cookies were on…


I don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours.

Don’t get me wrong, kids are great-but when it comes to personal belongings, nothing is off-limit.

It’s only recently that I realised that my kid has laid claim to my phone too.

A friend of mine wanted me to forward a few emails I had received from a home design company that I had subscribed to a few months back via my personal Gmail account. …


Sometime last week, I realised that I was running low on sanitizer. Instead of heading to the closest Coles, I decided to just buy something online. Truth be told, I was also a little curious about the sanitizer market, so I decided to do a quick Google search.

I’m sharing a screenshot of what came up. Beyond finding something that worked, I was really interested in the ads I was seeing — the marketer in me couldn’t resist 😛

Ari Vivekanandarajah

Ari has over 15 years of experience in Content creation and digital marketing. He has published a book on marketing and has contributed to numerous companies

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