Apr 6, 2021Bumble: A study in yellowLove is a beautiful and wonderful feeling. Unfortunately, it can be hard to find true love, which has paved the way for dating platforms like Tinder, Coffeemeetsbagel, and OkCupid. These days, it’s really one dating site, Bumble, that is getting all the attention. News broke recently that Whitney Herd, the…Bumble5 min read
Feb 5, 2021The verbatim effect: 5 ways to do away with those boring headlinesA few years ago, I watched “300” with a few of my friends. At the time, we (or at least I) really enjoyed the movie and found that we couldn’t stop talking about it for some time. Cut to a few weeks ago. We all got together for a little…Online Marketing Strategy4 min read
Jan 20, 2021Scarcity marketing: 5 innovative tactics that help you make more by making lessI recently helped my daughter get ready for story day at school. The theme was ‘stories from history’. Before I could suggest anything, she insisted that I help her find a ‘cool’ story and not something about a war. I took a gamble with something a little unconventional and told…Scarcity4 min read
Jan 15, 20215 ways anchoring can boost your conversions and salesEvery year for Christmas, we play Secret Santa at work and share our gifts on the day of our Christmas party. Last year, we had our party in early December, so we had the chance to make the most of Black Friday deals. The issue, for some of our international…Phylosophy4 min read
Nov 20, 20205 website design tips that help you launch a powerful websiteRecently, my daughter’s been going through a phase where she likes to fix things around the house. If something comes loose or falls off, she tends to reach for this little toolbox she has, without even checking if it’s something that can be fixed with a nail and hammer. Now…Website Design4 min read
Nov 3, 2020Social proof: How to use it in your marketing to boost conversionsJust before the pandemic, my husband and I used to go out to dinner, just the two of us, on Saturday nights. We would take turns making the reservation, choosing from a handful of restaurants we frequent. On this particular day, I suggested that we do something a little spontaneous…Marketing3 min read
Oct 30, 2020The one hack your marketing strategy is missing out on (hint: it’s audience targeting)If you’re someone who spends time on YouTube, are you as intrigued as I am about all these influencers creating back-to-school videos every time a new school year is about to start? …Marketing Strategy Tips4 min read
Oct 12, 2020The power of loss aversion in marketingThe other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t imagine being in that position and having the strength to decide something like that. The story goes that his wife had been five months…Marketing Strategies4 min read
Sep 21, 2020Marketing philosophy-the Baader-Meinhof phenomenon and its impact on marketingIf any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first time I made it for my daughter’s birthday, I made quite the impression (so they say). I was quite the sensation on Facebook after…Baader Meinhoffing You4 min read
Sep 14, 2020What does the Gmail automatic unsubscribe mean to marketersI don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours. Don’t get me wrong, kids are great-but when it comes to personal belongings, nothing is off-limit. It’s only recently that I realised that my…Gmail4 min read