Ari VivekanandarajahBumble: A study in yellowLove is a beautiful and wonderful feeling.5 min read·Apr 6, 2021----
Ari VivekanandarajahThe verbatim effect: 5 ways to do away with those boring headlinesA few years ago, I watched “300” with a few of my friends. At the time, we (or at least I) really enjoyed the movie and found that we…4 min read·Feb 5, 2021----
Ari VivekanandarajahScarcity marketing: 5 innovative tactics that help you make more by making lessI recently helped my daughter get ready for story day at school. The theme was ‘stories from history’. Before I could suggest anything…4 min read·Jan 20, 2021----
Ari Vivekanandarajah5 ways anchoring can boost your conversions and salesEvery year for Christmas, we play Secret Santa at work and share our gifts on the day of our Christmas party. Last year, we had our party…4 min read·Jan 15, 2021----
Ari Vivekanandarajah5 website design tips that help you launch a powerful websiteRecently, my daughter’s been going through a phase where she likes to fix things around the house.4 min read·Nov 20, 2020----
Ari VivekanandarajahSocial proof: How to use it in your marketing to boost conversionsJust before the pandemic, my husband and I used to go out to dinner, just the two of us, on Saturday nights. We would take turns making…3 min read·Nov 3, 2020----
Ari VivekanandarajahThe one hack your marketing strategy is missing out on (hint: it’s audience targeting)If you’re someone who spends time on YouTube, are you as intrigued as I am about all these influencers creating back-to-school videos…4 min read·Oct 30, 2020----
Ari VivekanandarajahThe power of loss aversion in marketingThe other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t…4 min read·Oct 12, 2020----
Ari VivekanandarajahMarketing philosophy-the Baader-Meinhof phenomenon and its impact on marketingIf any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first…4 min read·Sep 21, 2020----
Ari VivekanandarajahWhat does the Gmail automatic unsubscribe mean to marketersI don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours.4 min read·Sep 14, 2020----