Ari Vivekanandarajah – Medium

Ari Vivekanandarajah

Bumble: A study in yellow

Love is a beautiful and wonderful feeling.

Apr 6, 2021

Bumble: A study in yellow

Apr 6, 2021

The verbatim effect: 5 ways to do away with those boring headlines

A few years ago, I watched “300” with a few of my friends. At the time, we (or at least I) really enjoyed the movie and found that we…

Feb 5, 2021

The verbatim effect: 5 ways to do away with those boring headlines

Feb 5, 2021

Scarcity marketing: 5 innovative tactics that help you make more by making less

I recently helped my daughter get ready for story day at school. The theme was ‘stories from history’. Before I could suggest anything…

Jan 20, 2021

Scarcity marketing: 5 innovative tactics that help you make more by making less

Jan 20, 2021

5 ways anchoring can boost your conversions and sales

Every year for Christmas, we play Secret Santa at work and share our gifts on the day of our Christmas party. Last year, we had our party…

Jan 15, 2021

5 ways anchoring can boost your conversions and sales

Jan 15, 2021

5 website design tips that help you launch a powerful website

Recently, my daughter’s been going through a phase where she likes to fix things around the house.

Nov 20, 2020

5 website design tips that help you launch a powerful website

Nov 20, 2020

Social proof: How to use it in your marketing to boost conversions

Just before the pandemic, my husband and I used to go out to dinner, just the two of us, on Saturday nights. We would take turns making…

Nov 3, 2020

Social proof: How to use it in your marketing to boost conversions

Nov 3, 2020

The one hack your marketing strategy is missing out on (hint: it’s audience targeting)

If you’re someone who spends time on YouTube, are you as intrigued as I am about all these influencers creating back-to-school videos…

Oct 30, 2020

The one hack your marketing strategy is missing out on (hint: it’s audience targeting)

Oct 30, 2020

The power of loss aversion in marketing

The other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t…

Oct 12, 2020

The power of loss aversion in marketing

Oct 12, 2020

Marketing philosophy-the Baader-Meinhof phenomenon and its impact on marketing

If any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first…

Sep 21, 2020

Marketing philosophy-the Baader-Meinhof phenomenon and its impact on marketing

Sep 21, 2020

What does the Gmail automatic unsubscribe mean to marketers

I don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours.

Sep 14, 2020

What does the Gmail automatic unsubscribe mean to marketers

Sep 14, 2020

Ari Vivekanandarajah

Ari Vivekanandarajah

Ari has over 15 years of experience in Content creation and digital marketing. He has published a book on marketing and has contributed to numerous companies

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