The verbatim effect: 5 ways to do away with those boring headlinesA few years ago, I watched “300” with a few of my friends. At the time, we (or at least I) really enjoyed the movie and found that we…Feb 5, 2021Feb 5, 2021
Scarcity marketing: 5 innovative tactics that help you make more by making lessI recently helped my daughter get ready for story day at school. The theme was ‘stories from history’. Before I could suggest anything…Jan 20, 2021Jan 20, 2021
5 ways anchoring can boost your conversions and salesEvery year for Christmas, we play Secret Santa at work and share our gifts on the day of our Christmas party. Last year, we had our party…Jan 15, 2021Jan 15, 2021
5 website design tips that help you launch a powerful websiteRecently, my daughter’s been going through a phase where she likes to fix things around the house.Nov 20, 2020Nov 20, 2020
Social proof: How to use it in your marketing to boost conversionsJust before the pandemic, my husband and I used to go out to dinner, just the two of us, on Saturday nights. We would take turns making…Nov 3, 2020Nov 3, 2020
The one hack your marketing strategy is missing out on (hint: it’s audience targeting)If you’re someone who spends time on YouTube, are you as intrigued as I am about all these influencers creating back-to-school videos…Oct 30, 2020Oct 30, 2020
The power of loss aversion in marketingThe other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t…Oct 12, 2020Oct 12, 2020
Marketing philosophy-the Baader-Meinhof phenomenon and its impact on marketingIf any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first…Sep 21, 2020Sep 21, 2020
What does the Gmail automatic unsubscribe mean to marketersI don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours.Sep 14, 2020Sep 14, 2020